01 · The Problem
Your automation stack is renting space on someone else's infrastructure.
Most n8n users start on n8n Cloud or shared hosting — fast to spin up, slow to scale, and expensive the moment volume grows. Credentials sit in a third-party vault, queue mode is off, parallel executions fail under load, and there is no documented backup strategy. Meanwhile, social posting and lead-gen run as disconnected experiments rather than a single compounding pipeline.
Infrastructure Risk
Shared hosting breaks under load
Without queue mode and distributed workers, concurrent workflow executions collide. One spike in trigger volume can stall every active workflow simultaneously.
Cost Inefficiency
Fixed plans charge for idle capacity
Paying for a 16 GB plan around the clock when peak demand lasts 3 hours a day wastes budget. RepoCloud's hourly billing scales from 1 GB to 32 GB and back — you pay only for what runs.
Data Fragmentation
Outreach lives in three disconnected tools
Apify scrapes sit in one place, Apollo contacts in another, and n8n triggers in a third. Without a unified pipeline, enriched leads never reach outreach sequences automatically.
Operational Blindness
No monitoring means silent failures
When a workflow errors at 2 AM, nobody knows until a client notices. Without structured error handling, alerting, and execution logs, problems compound before anyone acts.
The gap is not ambition — it is architecture. Formulaic Alpha has the workflows, the intent, and the tools. What is missing is a production-grade foundation that ties Apify, Apollo, Postgres, Redis, and n8n into one auditable, autoscaling system with clear ownership and zero single points of failure.
02 · Who This Serves
7 stakeholder types. One pipeline layer — migration through outreach.
Platform Forge is built for every party that touches Formulaic Alpha's automation stack: the operators who run campaigns, the clients who expect consistent outreach, and the infrastructure that has to stay on while the work happens. Each workstream — infrastructure, social, and lead-gen — hands off cleanly to the next, so no one is waiting on a manual step from someone else.
01 / 07 · Stakeholder
Formulaic Alpha Ops Team
The friction today
The team manually monitors workflow failures, restarts broken executions, and chases enrichment mismatches across three separate tools every day.
A single Postgres-backed dashboard with structured error handling and Slack alerts eliminates manual failure chasing, so the ops team focuses on outcomes rather than firefighting broken executions.
02 / 07 · Stakeholder
Formulaic Alpha Leadership
The friction today
There is no reliable view of how many leads entered the pipeline, were enriched, or converted to replies in any given week.
Unified execution logs and KPI rollups deliver a weekly throughput number — leads entered, enriched, and converted to replies — with full traceability back to source.
03 / 07 · Stakeholder
Prospective B2B Clients
The friction today
Prospects receive generic, poorly timed cold outreach with no relevance to their actual company, role, or current situation.
Apollo-enriched firmographic data drives personalised, timed sequences that reference each prospect's real job title and company name, increasing reply relevance.
04 / 07 · Stakeholder
Social Media Audience
The friction today
Inconsistent posting cadence and slow response times erode audience trust and reduce organic reach over time.
PostScheduler dispatches content at optimal send times and EngagementLoop replies within 2 minutes — posting cadence becomes reliable, measurable, and consistent.
05 / 07 · Stakeholder
RepoCloud Infrastructure
The friction today
Static RAM allocation either over-provisions around the clock or under-provisions during peak load, causing execution failures at the worst possible moments.
QueueOps monitors queue depth and triggers elastic scale events automatically, so compute matches actual load on an hourly billing cycle with no manual intervention.
06 / 07 · Stakeholder
Apify Data Sources
The friction today
Ad-hoc scrape runs produce duplicate records and inconsistent schemas that require manual cleanup before any downstream use is possible.
ScrapeOrchestrator normalises every actor output to a defined Postgres schema and deduplicates records on ingest, so downstream agents always work from clean, structured data.
07 / 07 · Stakeholder
Apollo API Account
The friction today
API credits are burned on re-enriching existing contacts because there is no deduplication layer upstream of the enrichment step.
EnrichmentRelay checks the existing leads table before every Apollo API call, preserving credits for net-new contacts only and preventing redundant spend on already-known records.
03 · The Agent Architecture
8 agents. One n8n engine. Every workstream connected.
Platform Forge runs eight purpose-built n8n workflow agents grouped across three phases: infrastructure and migration, social automation, and lead generation. Each agent handles a discrete function — credential migration, queue management, scrape orchestration, contact enrichment, outreach sequencing, and error alerting — and they share a single Postgres database and Redis queue so data flows between them without manual handoffs. The result is one auditable system where every execution is logged, every failure is caught, and every lead or post is traceable end to end.
Phase 1 · Infrastructure & Migration
01MigrationSync Agent
Workflow and Credential Transfer
Exports all existing workflows, credentials, and the encryption key from the source n8n instance, validates checksums, then imports them into the self-hosted RepoCloud instance with zero credential exposure. Runs a post-import diff to confirm every migrated workflow arrives intact.
02QueueOps Agent
Redis Queue and Worker Orchestration
Configures n8n queue mode against the Redis instance, registers distributed worker processes, and monitors queue depth in real time. When the pending-job count exceeds a set threshold, it triggers a RepoCloud scale-up event before executions back up.
03BackupGuard Agent
Postgres Backup and Recovery
Schedules daily Postgres dumps to a secure off-instance store, tests restore integrity on a 7-day rotation, and fires a Slack alert if a backup window is missed or a restore check fails. Maintains a 30-day rolling archive.
Phase 2 · Social Automation
04PostScheduler Agent
Multi-Channel Content Publishing
Manages the content calendar across connected social channels, pulls approved copy and assets from a shared Postgres table, and dispatches posts at optimal send times. Tracks per-post engagement data back into the database for downstream reporting.
05EngagementLoop Agent
Automated Interaction and Response Triage
Monitors mentions, comments, and DMs across platforms on a 15-minute poll cycle. Applies rule-based routing to flag high-priority interactions for human review and auto-responds to a defined set of low-complexity queries within 2 minutes of receipt.
Phase 3 · Lead Generation Pipeline
06ScrapeOrchestrator Agent
Apify Crawl Management
Triggers and manages Apify actor runs against target prospect sources — company directories, job boards, and LinkedIn search pages — on a defined schedule. Normalises raw scrape output into a structured staging table in Postgres before passing records downstream.
07EnrichmentRelay Agent
Apollo API Contact Enrichment
Takes staged company records from ScrapeOrchestrator, queries the Apollo API for verified contact emails, job titles, and firmographic data, then writes enriched records to the leads table. Deduplicates against existing contacts and flags enrichment failures for manual review.
08OutreachSequencer Agent
Automated Outreach and Reply Handling
Enrolls enriched leads into multi-step email sequences, tracks open and reply events via webhook, and pauses or advances sequences based on prospect behaviour. Logs all touchpoints to Postgres and surfaces hot leads — those who replied within 24 hours — as priority work items.
01Phase 1 · Infrastructure & Migration
MigrationSync Agent
Workflow and Credential Transfer
Exports all existing workflows, credentials, and the encryption key from the source n8n instance, validates checksums, then imports them into the self-hosted RepoCloud instance with zero credential exposure. Runs a post-import diff to confirm every migrated workflow arrives intact.
04 · The Live View
What your team sees every morning.
A single ops view across all three workstreams: infrastructure health, social pipeline status, and live lead-gen throughput — updated every 5 minutes from shared Postgres.
Illustrative preview — figures shown are representative
FO
Forge Dashboard
8 agents active
4
Social Automation Active
8
Monitoring & Optimisation
14 / 15
100% validated post-import
3 jobs
Workers healthy, no backlog
6h ago
Restore check passed
Agent Activity · Live
SC
ScrapeOrchestrator Agent4m
Apify actor run completed — 142 new company records staged to Postgres.
EN
EnrichmentRelay Agent9m
Apollo enrichment batch finished — 129 contacts verified, 13 flagged for manual review.
OU
OutreachSequencer Agent14m
3 leads replied within 24 hours — marked as hot leads and surfaced as priority work items.
PO
PostScheduler Agent21m
LinkedIn post dispatched at 08:30 — 47 impressions tracked in the first 10 minutes.
QU
QueueOps Agent38m
Queue depth reached 18 jobs at 07:45 — scale-up triggered to 4 GB RAM, resolved in 90 seconds.
EN
EngagementLoop Agent52m
2 high-priority DMs flagged for human review — auto-responded to 6 low-complexity queries.
BA
BackupGuard Agent6h
Nightly Postgres dump completed — 2.1 GB archived and restore integrity check passed.
MI
MigrationSync Agent2d
Post-import diff re-run confirmed — all migrated workflows and credentials present and valid.
This Week
Review 13 Apollo enrichment failures — possible company name mismatches.
EnrichmentRelay Agent · 9m ago
3 hot leads are awaiting a first human follow-up call.
OutreachSequencer Agent · 14m ago
2 high-priority DMs are awaiting a human response.
EngagementLoop Agent · 52m ago
Approve next week's content calendar — 12 posts are staged and ready.
PostScheduler Agent · due Friday
Confirm new Apify target sources for the expanded scrape list.
ScrapeOrchestrator Agent · due Monday
05 · How It Works
The path through the platform.
Seven stages from raw infrastructure provisioning to live outreach optimisation — each with a defined owner and a clear handoff gate so nothing moves forward without confirmation.
1
RepoCloud Provisioning
Spin up a self-hosted n8n instance with Postgres and Redis on RepoCloud.
✓ TFSF sign-off
2
Credential & Workflow Migration
Export, validate, and import workflows and credentials via MigrationSync Agent. Up to 15 workflows and 25 credentials included; additional quoted separately.
✓ Formulaic Alpha owner gate
3
Queue Mode Activation
Enable Redis queue, register distributed workers, and confirm parallel execution.
✓ TFSF sign-off
4
Social Automation Expansion
Extend posting and engagement workflows and connect PostScheduler and EngagementLoop agents. Content creation is excluded — client supplies approved copy and assets.
✓ Formulaic Alpha owner gate
5
Lead-Gen Pipeline Build
Wire ScrapeOrchestrator through EnrichmentRelay through OutreachSequencer with Postgres staging tables.
✓ TFSF sign-off
6
Monitoring & Error Handling
Deploy BackupGuard, Slack alerting, and structured execution-failure routing across all agents.
✓ Formulaic Alpha owner gate
7
Handover & Retainer Kick-off
Deliver documentation and runbooks, then transition to the ongoing optimisation retainer at $3,000/month.
✓ Joint sign-off
BackupGuard Agent runs across all phases — infrastructure, social, and lead-gen data are all protected under the same 30-day Postgres backup rotation.
Workflow Plays
Key multi-agent workflows that run automatically once the platform is live.
Play 01
Daily Lead Intake & Enrichment
Agents: ScrapeOrchestrator Agent + EnrichmentRelay Agent
Output: A deduplicated, Apollo-enriched leads table updated every morning before 07:00.
Play 02
Hot-Lead Escalation
Agents: OutreachSequencer Agent + EngagementLoop Agent
Output: Prospects who reply within 24 hours are flagged as priority work items and removed from the automated sequence.
Play 03
Infrastructure Auto-Scale & Recovery
Agents: QueueOps Agent + BackupGuard Agent
Output: RAM scales to match execution load and a verified Postgres backup is stored and tested every 24 hours.
Play 04
Social Publish & Engagement Loop
Agents: PostScheduler Agent + EngagementLoop Agent
Output: Posts go out on schedule, replies and DMs are triaged within 15 minutes, and engagement data is written back to Postgres.
Play 05
Full Migration Validation
Agents: MigrationSync Agent + QueueOps Agent
Output: A post-import diff confirms all migrated workflows are intact and queue mode is confirmed active before the owner sign-off gate.
06 · Architecture Advantage
Self-hosted, queue-driven, and built to scale without intervention.
Every component is chosen because it solves a specific production problem: Redis eliminates execution collisions, Postgres gives a single auditable data store, RepoCloud's elastic billing removes the fixed-plan trap, and queue mode lets workers scale horizontally without touching n8n's core config.
Queue Mode + Redis
Parallel executions without collisions
n8n queue mode routes every workflow execution through Redis as a job queue. Multiple worker processes consume jobs concurrently — a spike in trigger volume adds jobs to the queue rather than crashing the main process.
Postgres as Single Source of Truth
One database for workflows, leads, and logs
n8n's execution history, the enriched leads table, the content calendar, and engagement data all live in the same Postgres instance. Every agent reads and writes to the same store — no sync jobs and no stale caches.
RepoCloud Elastic Autoscaling
1 GB at idle, 32 GB at peak — billed hourly
RepoCloud scales the container's RAM allocation up or down without downtime. QueueOps Agent monitors queue depth and fires scale events before executions queue up. Idle hours cost idle-tier rates.
Encryption Key Ownership
Your credentials stay yours
The n8n encryption key migrates from the source instance to your self-hosted instance under your control. No third-party vendor holds it. Credential rotation and backup are handled inside your own infrastructure perimeter.
Structured Error Handling
Silent failures become Slack alerts in under 60 seconds
Every agent workflow includes an error branch that catches failures, writes a structured error record to Postgres, and dispatches a Slack notification with the workflow name, execution ID, and failure reason — before the next retry fires.
07 · Investment
Three payments. $12,500. Full migration live in 4–6 weeks.
Pricing covers the setup and migration phase in full and locks in the first month of the ongoing build-out retainer. Months 2 through 6 are billed at $3,000/month — agreed now, not at handover. No surprise overages and no renegotiation.
$12,500
Kickoff · Pipeline delivery · Retainer start
Payment 1 · At kickoff
$4,500
Week 1
Infrastructure & Migration
RepoCloud provisioning, Postgres and Redis setup, queue mode configuration, n8n workflow and credential migration via MigrationSync Agent (up to 15 workflows and 25 credentials; additional quoted separately), post-import validation, and backup strategy via BackupGuard Agent.
Payment 2 · Pipeline delivery
$5,000
Week 4–6
Social Automation + Lead-Gen Pipeline
Extended social automation via PostScheduler and EngagementLoop agents (client supplies all copy and assets; content creation excluded), full Apify and Apollo lead-gen pipeline via ScrapeOrchestrator, EnrichmentRelay, and OutreachSequencer agents, plus monitoring, error handling, and structured alerting across all workstreams.
Payment 3 · Retainer month 1
$3,000
Week 6
Handover + Ongoing Retainer (Month 1)
Complete handover documentation and runbooks, an onboarding session with the ops team, and the first month of the ongoing optimisation and support retainer covering performance tuning, new workflow builds, and incident response. Months 2–6 continue at $3,000/month as agreed at signing.
4–6 wk
To a fully migrated, live system
Up to 15
Workflows migrated and validated
$3,000/mo
Retainer rate, months 2–6
8 agents
Custom-built for Formulaic Alpha
08 · Ghost Architecture
Built for you. Branded as you. Owned by you.
TFSF Ventures builds Platform Forge entirely inside Formulaic Alpha's own infrastructure perimeter. The RepoCloud account, the Postgres instance, the n8n credentials, and every workflow file are registered to Formulaic Alpha from day one. TFSF's involvement is build and support — not a dependency.
Infrastructure Ownership
Your RepoCloud account, your containers
All RepoCloud resources are provisioned under Formulaic Alpha's account. TFSF is granted build-time access and removed at handover. No TFSF infrastructure sits between Formulaic Alpha and its own automation stack.
Code and Workflow Portability
Every workflow exported and documented
Workflow JSON files, credential schemas without secrets, and architecture runbooks are version-controlled in a repository Formulaic Alpha owns. TFSF builds in the background and the client owns the code and can run it without TFSF after handover.
No Platform Lock-in
n8n is open-source — forever exportable
Because the stack is self-hosted n8n on standard Postgres and Redis, Formulaic Alpha can migrate to any host, add community nodes, or hire any n8n developer to continue the work. There is no proprietary wrapper that creates a new dependency.
Retainer is Optional, Not Required
The system runs without us after handover
Handover documentation covers every agent, every queue configuration, and every backup job in enough detail that an internal operator can manage the system. The retainer accelerates growth — it is not a maintenance ransom.
09 · About TFSF Ventures
We build the operational systems founders actually run their business on.
TFSF Ventures designs and deploys automation infrastructure for growth-stage companies. We work across n8n, AI pipelines, and data infrastructure — always self-hosted where it matters, always documented for handover, and always priced against a defined scope rather than an open retainer.
Proven
n8n migration and production deployments
We have migrated n8n instances from cloud-hosted to self-hosted environments with queue mode, Redis, and Postgres — including encryption key transfers with zero credential exposure and full post-import validation.
Specialised
AI-driven lead-gen pipelines
We have built Apify-to-Apollo enrichment pipelines with deduplication, failure routing, and outreach sequencing — producing auditable lead tables rather than one-time CSV exports.
Principled
Handover-first delivery
Every engagement ends with documentation detailed enough for a new operator to own the system. We measure success by whether clients can run without us — and most choose to keep the retainer because the build pipeline compounds.
The next step is moving into contract.
We reserve a 4-week migration window for one client at a time. If the scope and pricing align, the next step is a signed agreement and Payment 1 — at which point RepoCloud provisioning starts within 48 hours. Reply to sales@tfsfventures.com or use the button below to begin.
Start the Engagement